Who is it for?

This programme is ideal for individuals starting a career in marketing or existing employees looking to enhance their digital marketing skills.


Diploma in Digital Marketing at SCQF Level 6


12 months

Entry requirements

There are no formal entry requirements although candidates need to have the commitment and aptitude to achieve all elements of this modern apprenticeship.

Typical job roles

Digital Marketing Assistant/Coordinator, Social Media Assistant/Executive, Content Writer, SEO Assistant/ Executive and more

Programme overview

Blue tick bullet Combines both work-based learning and experience with intensive instructor-led training courses to build and develop relevant industry skills.

Blue tick bullet Learning modules includes topics such as: marketing on mobile devices, email content and search engine marketing, social media advertising and promotion, keywords and optimisation, legal and ethical requirements.

Blue tick bullet Dedicated account manager and training consultant to support employers and apprentices throughout their modern apprenticeship journey.

Blue tick bullet Regular one to one workplace visits.

Blue tick bullet Flexible and innovative training methods geared to different learning styles.


After completing this modern apprenticeship, employees will have the skills, knowledge and behaviours required for a range of roles like Digital Marketing Executive, Digital Marketing Officer and Online Marketing Executive. They can also progress to a more general marketing qualification or a higher-level digital marketing qualification.

Funding and financial support

Skills Development Scotland will contribute towards the training costs.  For apprentices aged 16-19 years, apprenticeship training costs are 100% funded. For apprentices aged 20-24 years, a proportion of the training costs will be covered with employers meeting the rest.

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