The Retailer apprenticeship is ideal for individuals who are looking to enhance their skills and develop potential in a retail environment. Key responsibilities may be delivering a quality service which exceed customer expectation, promoting products and service, enhancing customer experience, building and maintain customer relationships, maintaining appropriate levels of stock to meet customer demand.


This is a Level 2 apprenticeship.


Typically, 12-15 months.

Entry requirements

Apprentices should be at least 16 years old and have an interest in working in the retail sector.

Typical job roles

Sales Assistant/Associate, Customer Service Advisor, Checkout Advisor


Blue tick bullet Apprentice without Level 1 English and Maths will need to achieve this level and be working towards Level 2 before taking the End Point Assessment. 

Programme overview

Blue tick bullet Learning modules include topics such as: Understanding the Customer, Business and Finances, Marketing, Communication, Sales and Promotion, Product and Service, Brand Reputation, Merchandising, Stock Control , Technology, Working in a Team

Blue tick bullet Dedicated skills coach to support apprentices throughout their entire learner journey

Blue tick bullet Regular one to one workplace visits

Blue tick bullet Flexible and innovative training methods geared to different learning styles

Blue tick bullet 24/7 access to digital learning content, ensuring apprentices have everything they need to support and accelerate learning

Blue tick bullet Free NUS Apprentice Extra card, allowing apprentices to access discounts on the high street and on other well-known brands

Progression opportunities

Upon completion, apprentices may choose to progress onto Retail Team Leader Level 3.

Funding and financial support

Employers paying the Apprenticeship Levy can use their funds to cover the cost of apprenticeship training while a range of government funding is available for non-levy organisations. Other financial support is available for employers and apprentices depending on circumstances. 

Interested in this apprenticeship? Contact our team today.


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